Our Tagline: “Every Journey Begins Here”
Through our intergrated marketing communication strategy, The Travel Store is able to successfully communicate our difference from competitors, our value propositions and our unique selling propositions encapsulated succinctly in our tagline - Every Journey Begins Here.
The tagline effectively communicates and dramatizes our clear focused strategy to be the preferred travel goods partner that comes to customer's mind when they think of travel goods. It suggest that The Travel Store is first stop to customers.
By partnering our customers and other key stakeholders, we continue to recognise new growth opportunities by identifying product and service gaps, focusing to meet customer's expectations, and consistently becoming travel goods provider of choice.